How does Google AdWords work?
Google AdWords is Google’s online advertising program which works to place advertisements in front of audiences most interested in buying your business’s products or services. AdWords allows businesses to craft unique campaigns using targeting features like the type of Google Network (Search, Display, YouTube, partner), the type of ad creative (text, image, mobile, video), the type of device, and other options like select locations, interests, demographics and more and place unique ad creatives in front of the choice audiences.
Understand your business from the visitor's perspective
Google Analytics helps businesses improve their online efforts by providing easy to read reports which measure different types of valuable insights and illustrate how customers interact with a business’s website.
YouTube - Quick Facts
- YouTube is the fastest growing medium in history.
- YouTube is the #1 online video site.
- YouTube is the second largest search engine (behind Google).
- YouTube is the third largest website in the world.
- YouTube boasts 4 billion+ video streams per day.
- 52% of people took action as a result of watching a YouTube video online.
- 60 hours of video content is uploaded to YouTube every minute.
- 70% of YouTube’s traffic comes from outside of the United States.
- 72% of the US online population view a YouTube video at least once per week.
What are Google Shopping Advertisements?
Google Shopping Product Listing Advertisements use data from an existing Google Merchant Center, not keywords to decide where and how advertisements will be shown to the prospective buyers. The product data submitted contains details about the products which then allows Google to show the products whenever a user enters a search query relevant to an item listed. Product Listing Advertisements usually include a brief description of the product, the product image, the product price, and the merchant name.
We begin with a ”power up” needs assessment. We strongly desire to grasp a clear perspective of a business’s situation. We will discuss the current state of the business, analyze opportunities, strengths, weaknesses, and threats, we identify what our goals are, and what we would like to achieve with the online marketing experience, and project how long it will take. The better we understand where we are, the better our roadmap will be.
Our accounts follow strategic, best practices. We use tightly themed ad group architecture, unique negative keyword lists, geo-location targeting, custom ad scheduling, ad extensions, demographic targeting, device segmentation & more. We also link each account to it’s corresponding Analytics & Webmaster accounts to gather valuable, enhanced views.
Time Will Tell
During this phase we closely monitor each and every variable. We then make detail oriented changes, and interpret how our modifications affected the total number of conversions, assisted conversions, click through rates, costs, and more.
Our final step is when we receive clearance that the development of our client’s account has proven successful. We concede that we are maintaining consistent traffic, have maximized the budget spend, have optimized the demographics, targets and other variables and discovered valuable trends from our marketing data.