Remarketing Lists With Google Analytics

Remarketing with Google Analytics helps advertisers improve their campaign performance by enabling them to reach audiences who have already been to their site with the right message. Remarketing lists are easy to use and efficient. The purpose of using remarketing lists is to increase conversions by reaching interested audiences across the web. Remarketing works by by sharing those lists created in Google Analytics with AdWords which allows advertisers to target their remarketing audiences across the Google Display Network with unique messages specifically designed for them.

Examples of Remarketing Lists

Remarketing lists with Google Analytics allows advertisers to easily create and edit remarketing segments to organize viewers that have taken specific actions like viewed a specific number of pages, performed a specific activity on the website, or previously completed a goal. Building remarketing lists in Google Analytics is easy. Advertisers can start by choosing to build either sophisticated custom lists or predefined lists in just seconds. A few examples of remarketing lists are:

    • Visitors who have already been to your site
    • Visitors from certain locations
    • Visitors who have placed items in the shopping carts but never checked out
    • Visitors that have not yet converted
    • Visitors who have completed a prior conversion

Google Analytics Content Grouping Is Added To Visitor Flow

The Google Analytics blog just announced the release of Content Grouping in the Behavior Flow. With content grouping, we can order content into packets such as prices, item categories, item’s target gender, and more.  These content groups are helpful when making comparisons to aggregated data collected for each group. As an example, we may compare expensive products to those items that cost less. For more information on defining content groups, please visit the Google Analytics Help page.

Content grouping in the  behavior flow view is used to illustrate how visitors coming from various traffic sources flow through a website. The Google Analytics Blog has provided a snapshot of how the new Content Grouping feature appears in the Analytics Behavior Flow.

To create Content Grouping follow the steps below or visit the Analytics help page.

1. Go to the select Google Analytics Account

2. Click Admin at the top of the Analytics Page

3. Select Create New Content Grouping

4. Enter the name for the new grouping

5. Select one of the approaches available to create content groups

Finally, a solution for advertisers and agencies who have experienced the  inconvenience associated with owning  multiple AdWords accounts.

The Google AdWords blog  has just announced the release of  “Bulk AdWords Account Linking. Until this release, advertisers owning multiple AdWords accounts, had to link each account individually. This new feature allows for a more streamlined linking process, which includes a “linking wizard.” This linking wizard allows the advertiser to link any AdWords account they have administrative access to, to a single Analytics property.

AdWords linking

Photo Courtesy of the Google Blog 

Notice that the new wizard allows advertisers to quickly select and deselect which accounts are and aren’t linked. Those that are selected are denoted with an x, those that aren’t are left blank.

What makes this feature very intuitive, is that the linking actually takes place at the Analytics property  level rather than the account level. This is beneficial for large agencies and advertisers comprised of teams. Each team can be assigned designated properties, rather than allowing a team to gain access to the entire Analytics account.

For more information regarding the new Bulk AdWords Account Linking wizard, please visit the Google AdWords blog for complete details.