The cost-per-view bidding method is used for advertisers that wish to pay when a viewer watches 30 seconds of their video (or the entire duration if the video is less than 30 seconds) or engages with the video, whichever comes first. Video interactions include clicks on the call-to-action (CTA) overlays, cards, and companion banners. The CPV bid is available to be set to a maximum amount an advertiser is willing to pay for a 30 second view or an engagement with the video. The CPV bid may be set as a default for all TrueView ads in a campaign, or set individually for each advertisement.