The keyword status is a state for each keyword that describes whether it will trigger advertisements to run at the moment. There are three approval statuses: 1) Eligible – the keyword is active and able to show it’s ads. 2) Disapproved – the keyword cannot trigger ads because it violates the AdWords policy. 3) Site suspended – the keyword cannot trigger ads because the webpage it promotes violates AdWords policy. There are two manual statuses, 1) Paused – the keyword is not triggering ads because it is paused. 2) Removed – the keyword is not triggering ads because the keyword was previously removed.