The TrueView video ads provide YouTube users the ability to choose which video advertisement they would like to watch and when. There are two types of TrueView video ad formats: 1) In-stream ads – run before, during, or after videos on YouTube or on video partner sites and apps. The ad is skippable after 5 seconds. In-stream ads are most suitable for driving brand awareness for products or services. 2) In-display ads – may appear in places like on YouTube search results, next to relevant videos, on the YouTube homepage, and on partner sites and applications. In-display ads invite users to click on a thumbnail to watch the video ad and help the videos get discovered by an interested audience. TrueView video ads require advertisers to pay when a viewer watches 30 seconds of the video or the duration of the video if the video is less than 30 seconds in length, or when a viewer interacts with the video.