Google has recently launched Google My Business, a free tool available to all types of businesses. The newly designed platform makes it easier for business owners and managers to utilize the valuable insight that Google+ provides for local businesses. The interface is convenient for managers to easily gather view, click, and new follower insights, manage reviews, share updates, and get started with Google services like AdWords Express, and Google Analytics, from a central location. Businesses previously using Google Places for Business or the Google+ Pages Dashboard to manage their business information, will automatically be upgraded to Google My Business.
Google My Business has added a new virtual tour feature. This feature enables businesses to exhibit a premium 360 degree interactive virtual tour of their establishment powered by Google’s street view technology. The virtual tour is part of Google’s long term goal to capture inside spaces with Indoor Maps. Businesses interested in using this feature can contact a Google certified Photographer or Trusted Agency and schedule a photo shoot.