YouTube Tips, Tricks & Best Practices

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YouTube Tips, Tricks & Best Practices

Crafting a YouTube channel is fun! We get to share with the world what we know, who we are, what products we carry, and what it’s like to live on the internet. YouTube videos span time.  You can use YouTube to gain followers from all over the globe, interested in an array of subject matter, during all times of day. Creating a YouTube channel is easy, available to everyone, and free. However, many YouTube channels could use a tune-up. YouTube has many opportunities and features which can be used which is why we have created a list of helpful tips and tricks to aid in the formation of a solid YouTube channel that will reflect the company’s brand.

The first step in creating your YouTube channel, is to declare your channel’s name. In order to do that, start with “All my channels,” create a new channel, and name the channel in accordance with the business name or department.

Our channel art is most likely what the viewer will appraise when making a first glance of our YouTube channel. When we first create our YouTube channel, it’s what we are most prompted to edit. We should strive to accurately reflect our brand with company colors, logos, and a relevant backdrop image.

Now, let’s focus on those icons at the bottom right of the channel art space. Those are channel links. We can add and edit “channel links” by hovering over the right side of our YouTube channel and clicking edit links.

We will be brought to a page which allows us to insert our custom link, (to serve as our main landing page) as well as social links, to link out to our Google+, Facebook, Twitter, and LinkedIn accounts.

Now that we’ve established the look of our Channel Homepage, let’s get into the channel settings menu. As you may notice, the first section of our channel settings that we are brought to is the Advanced Channel Settings. From this panel, we can:

  • Select the Country of our YouTube channel
  • Select YouTube channel keywords
  • Choose whether or not to allow advertisements to be displayed alongside videos
  • Choose whether or not to allow for channel to appear in other channels’ recommendations
  • Associate the YouTube Channel with the company’s official website.
  • Create a redirect URL
  • Link to an AdWords for video account which allows for call-to-action overlay, remarketing, and vital engagement metrics.
  • Add a Google Analytics account ID for YouTube Analytics metrics to be linked to our Google Analytics account.

The next place we recommend going to in the YouTube channel settings menu,  is the status and features section.

From the Status and Features  section we can:

  • check the standing of our YouTube channel
  • enable Live Events
  • enable longer videos, (videos longer than 15 minutes)
  • enable external annotations for external site linking and merch. partners
  • enable custom thumbnails
  • enable monetization through paid subscriptions

One of the best channel features is the InVideo programming section. This section holds features that enable us to embed a chosen video or a channel logo across all of the videos of our channel. The featured video is displayed in the bottom left corner. It includes a label with the video information when a viewer hovers on the bottom left corner where the featured video is located. What I really like about the InVideo Programming section, is the custom watermark. The watermark is an opaque logo to be placed across all of video uploads. The best part about the watermark is that it serves to promote channel subscriptions. It allows viewers to directly subscribe to the channel via a click on the watermark.

Another professional YouTube feature to enable is the browse view. Browse view welcomes visitors to your page with the customized content (channel trailer sections) that you have chosen to appear by default, instead of a standard view of all videos on your channel feed.

It’s sometimes challenging to draw a clear distinction between the many Google Accounts that manage a single Google+ page, a Google+ profile that is specific to just one Google Account, and a single Google Account that can manage multiple Google+ pages. It’s a bit difficult to keep track of at times! This bit from Google’s YouTube support page would help explain.

If a channel is linked to a Google+ page,  then multiple people can manage the channel without sharing passwords. Managers of the Youtube channel must be listed as a manager of the linked Google+ page. Follow these instructions add or remove managers of YouTube page.

There we are. That’s the short and skinny of readying a YouTube channel to be a little bit more suitable for the big leagues. If you have any questions, feel free to email or reply to this post!


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